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    Privacy Policy

    1. Data Controller

    The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 (GDPR) is:

    BusyKids Europe s.r.o.
    Osík 50, 569 67 Osík
    Czech Republic
    Company ID: 03379965
    Email: info@busy-kids.eu

    (hereinafter referred to as the “Controller”).

    The Controller has not appointed a Data Protection Officer.

    2. Scope of Processing

    This B2B platform is intended for business customers. Personal data processed typically relate to contact persons acting on behalf of legal entities.

    The Controller processes in particular:

    • Identification data (name, surname, company name, VAT ID)

    • Contact details (business email, phone number, billing/delivery address)

    • Order and invoicing data

    • Communication records

    • Website usage data (IP address, cookies, analytics data)

    3. Legal Basis for Processing

    Personal data are processed on the following legal grounds:

    • Performance of a contract (Art. 6(1)(b) GDPR)

    • Compliance with legal obligations (Art. 6(1)(c) GDPR), especially accounting and tax regulations

    • Legitimate interest (Art. 6(1)(f) GDPR), particularly for:

      • B2B communication

      • Direct marketing to business partners

      • Website analytics and security

    • Consent (Art. 6(1)(a) GDPR), where required (e.g. marketing cookies, newsletters)

    No automated individual decision-making under Article 22 GDPR takes place.

    4. Purpose of Processing

    Personal data are processed for:

    • Processing and fulfilment of orders

    • Invoicing and accounting

    • Customer communication

    • Handling complaints and warranty claims

    • Marketing communication (where applicable)

    • Website analytics and improvement

    • IT security and fraud prevention

    Provision of personal data is necessary for concluding and performing a contract.

    5. Data Retention

    Personal data are retained:

    • For the duration of the contractual relationship

    • For the period required by accounting and tax laws (typically 10 years)

    • For legitimate interest purposes for a reasonable period

    • Until consent is withdrawn (where processing is based on consent)

    After expiration of the retention period, personal data are securely deleted.

    6. Recipients of Personal Data

    Personal data may be disclosed to:

    • Accounting and tax service providers

    • IT and hosting providers

    • Payment service providers

    • Shipping carriers (GLS, PPL, DPD, DHL)

    • Logistics/distribution partner:
      SW Sports Europe sp. z o.o., Poland

    • Marketing and analytics providers

    7. Analytics & Marketing Tools

    The website may use:

    • Google Analytics (Google Ireland Ltd.)

    • Google Ads services

    • Meta (Facebook) Pixel

    • Email marketing platforms (e.g., Mailchimp or similar providers)

    These tools may process cookies, IP addresses, and behavioral data for analytics and marketing purposes.

    Where required by law, such tools are used only on the basis of user consent provided via cookie settings.

    8. Transfers to Third Countries

    Some service providers (e.g., Google, Meta, mailing platforms) may transfer personal data outside the European Union.

    In such cases, data transfers are carried out on the basis of:

    • Adequacy decisions of the European Commission, or

    • Standard Contractual Clauses (SCCs) approved by the European Commission, or

    • Other safeguards in accordance with Chapter V GDPR.

    9. Your Rights

    Under GDPR, you have the right to:

    • Access your personal data (Art. 15)

    • Rectification (Art. 16)

    • Erasure (Art. 17)

    • Restriction of processing (Art. 18)

    • Data portability (Art. 20)

    • Object to processing (Art. 21)

    • Withdraw consent at any time (if processing is based on consent)

    You also have the right to lodge a complaint with the Czech Data Protection Authority.

    Requests may be sent to: info@busy-kids.eu

    10. Data Security

    The Controller has implemented appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or alteration.

    Access to personal data is limited to authorized persons only.

    11. Cookies

    The website uses:

    • Necessary cookies (essential for website functionality)

    • Analytical cookies (e.g., Google Analytics)

    • Marketing cookies (e.g., Meta Pixel)

    Users may manage cookie preferences via the cookie banner. Detailed information is available in the Cookie Policy.

    12. Changes to this Policy

    The Controller reserves the right to amend this Privacy Policy. The current version is always available on the website.

    BusyKids Europe s.r.o.
    Effective as of 01.03.2026